ASUS, GIGABYTE, and MSI plan to raise motherboard prices in 2026.
According to Board Channels, in the third quarter of 2026, ASUS, GIGABYTE, and MSI will raise prices on motherboards.
According to the source, this is caused by an increase in the cost of printed circuit boards by at least 50%.
The decline in demand for components and an oversupply of inventory further exacerbate the problem, making it difficult for companies to allocate development and logistics costs.
Manufacturers have been unable to fully pass costs on to buyers and are now forced to adjust prices in sales channels to restore profits for themselves and distributors.
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